The Designer of Luv AJ, Amanda Thomas, has been passionate about creating jewellery since she was in school. After graduating high school, she dedicated herself to the business she loved, and in 2005, she started her own line of accessories. After a chance encounter with a buyer from Fred Segal, her jewels began to be sold in their stores, so when the designer was 16 years old, the brand Luv AJ was officially created.
The brand's jewellery is worn by celebrities such as Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner. In 2015, the brand designer was included in Forbes '30 Under 30' list for her work in jewellery design.

Why we love Luv Aj: versatile and wearable jewellery that comes in handy whenever you don't want to think about creating a look.